What is a QR Code?

A QR code (Quick Response code) is a two-dimensional barcode that can store information in a matrix of black and white squares. It is designed to be scanned and read by a smartphone or QR code reader. QR code stickers are widely used in various industries for tasks like storing URLs, product information, payment processing, event tickets, and more because they can store much more data than traditional barcodes.

Common Uses for QR Code Stickers

QR code stickers are highly versatile and can be employed in various industries and applications. In retail, they are commonly placed on product packaging to provide customers with instant access to detailed information, promotional offers, or instructional videos, enhancing the shopping experience. Restaurants utilize QR codes on menus, allowing diners to view items, place orders, or access allergen information directly from their smartphones, streamlining the dining process. Event organizers frequently incorporate QR code stickers on tickets or promotional materials, enabling attendees to easily check in, access schedules, or find venue information. Additionally, businesses can print QR codes on business cards and marketing collateral to drive traffic to their websites or social media profiles, fostering greater customer engagement. With their ability to seamlessly connect physical items to digital content, QR code stickers serve as an effective bridge between the two realms.

Benefits of QR Code Stickers

QR code stickers offer several key advantages for businesses and customers, making them a versatile and effective tool for marketing and information sharing.

1.Convenient Access to Information

QR codes allow customers to instantly access websites, product details, or promotions by scanning with a smartphone, eliminating the need for manual input and enhancing user convenience.

2.Boosted Customer Engagement

By linking physical materials to digital content, QR codes drive traffic to websites, social media, and exclusive promotions, increasing interaction and customer loyalty.

3.Space Efficiency

QR codes store large amounts of data in a small area, allowing businesses to convey detailed information on compact surfaces like product labels, packaging, or business cards.

4.Versatile Applications

From retail packaging to restaurant menus, QR code stickers can be used across various industries, offering endless possibilities for creative and functional uses.

5.Cost-Effective Marketing

QR codes are easy to update without reprinting, allowing businesses to use the same stickers for multiple campaigns, making them a budget-friendly option for long-term use.

6.Trackable Analytics

Businesses can track QR code scans to gather valuable insights into customer behavior, helping to refine marketing strategies and improve targeting.

7.Eco-Friendly Option

QR code stickers reduce the need for printed materials, supporting sustainability efforts and appealing to eco-conscious consumers.

How to Print QR Code Stickers with a Commercial Label Maker?

The following steps use the Phomemo M220 commercial QR code label maker as an example.

STEP 1: Download the Printer Master App and Connect to Your Device

The first step is to download the Print Master app. Turn on the label maker by pressing and holding the power button, and then connect your device to the label maker through the app.

STEP 2: Choose the Appropriate Thermal Label Size

Once the connection is successful, you can choose between “New Label” or “Label Paper”. The “New Label” option is for pre-cut labels, black mark labels, and continuous label. After selecting the appropriate label type, you’ll need to enter the label’s length and width. For “Label Paper”, you can select based on the thermal label’s type (transparency, color, shape, purpose, size, etc.). After making your selection, you can proceed to edit the label content.

STEP 3: Create a QR Code

In the label editing interface, tap the QR Code icon at the bottom. Enter the desired information in the text box, such as your website URL, social media account homepage, discount code to encourage repeat purchases, product details, etc. Once the content is entered, the QR code will be generated automatically.

STEP 4: Design and Print Your QR Code Sticker

The primary goal of creating QR code stickers is to offer customers easy access to more information about your company or product, encouraging them to scan the code. Printing just the QR code may not be enough to catch their attention. Instead, consider designing a unique and visually appealing QR code sticker. Once you're satisfied with the design, click "Print Label" to bring your custom sticker to life!

To operate the QR code sticker process from your computer, you can download Labelife to print, then click the video below for a step-by-step guide:

Design Tips for QR Code Stickers

1.Size and Position of the QR Code

When designing QR code stickers, the size and placement of the QR code are crucial for effective scanning. Ensure the QR code is large enough to be easily scanned—generally at least 1 x 1 inch (2.5 x 2.5 cm) is recommended. Position the code centrally or in a prominent area of the sticker to draw attention. Additionally, maintain a quiet zone (a clear space around the code) to enhance scannability, avoiding any visual clutter that might interfere with scanning.

2.Content Beyond the QR Code

While the QR code is the focal point, the sticker should also include supplementary content to encourage interaction. Adding a clear call-to-action (CTA) such as "Scan for Discounts" or "Learn More Here" guides customers on what to expect when they scan the code. Incorporating your brand’s logo and a brief description or visual elements related to the content of the QR code can create a more engaging and informative design, helping customers understand the value of scanning.

3.Shape and Color of Thermal Labels

The shape and color of the thermal labels can significantly impact the sticker's overall effectiveness and aesthetic appeal. Experiment with various shapes—such as square, circle thermal labels, or custom die-cut designs—that align with your brand identity. For color, ensure there’s a strong contrast between the QR code and the label background to facilitate easy scanning. Consider using eye-catching patterns or colors like holographic silver that reflect your brand's style while keeping the QR code's visibility intact.  If you prefer a more minimalist QR code sticker style but find black text on a white background too plain, consider our blue on a white thermal labels for a fresh twist.

Opting for high-quality thermal label materials ensures durability, making the stickers suitable for different environments.

Get Discount Code to Shop!

In conclusion, printing QR code stickers with a commercial label maker like the Phomemo M220 is a simple and efficient way to enhance your business’s marketing efforts and streamline customer engagement. Whether you're using them for product packaging, promotions, or business cards, QR code stickers offer a versatile and cost-effective solution. Ready to create your own custom QR code stickers? Now is the perfect time to invest in the Phomemo M220! Use the promotion code LATEST8 at checkout to get 10% off your purchase and start boosting your business today.