I get horizontal label instead of vertical label

You can setup printer to rotate it for you automatically.

For Mac

Open a desired file and printing->click“Show Details”-> select printing direction in"Orientation"

phomemo-pm-246-2-3-01

For Windows

Open “Devices and Printers”-> right click on “Label Printer”->choose"printer preferences"->select "90" under "Rotate"

phomemo-pm-246-2-3-02

Can phomemo print color picture?
Phomemo only support black, blue, navy blue color printing.
And one thermal paper can only print one color, it can not print three colors at the same time.

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